Digital Marketing Executive

JOB DESCRIPTION
Position: Digital Marketing & SEO Executive
Company: TenAsia Corporation Sdn Bhd
Location: Nilai, Negeri Sembilan
Department: Marketing

Job Summary
We are looking for a proactive and results-driven Digital Marketing & SEO Executive to strengthen our online presence, improve website performance, increase search engine visibility, and generate potential business leads for our palm oil industry products.

The successful candidate will be responsible for managing the company website, implementing SEO strategies, developing digital marketing content, and supporting business growth through effective online marketing initiatives.

Key Responsibilities

1. Website Management & Optimization
- Manage, maintain, and update the company website with accurate product information, images, specifications, and company updates.
- Improve website structure, user experience, loading speed, and mobile responsiveness.
- Ensure website content is professional, relevant, and optimized for search engines.
- Coordinate website improvements and technical issues with external developers or service providers when necessary.

2. Search Engine Optimization (SEO)
- Develop and implement SEO strategies to improve the company's organic search visibility and website traffic.
- Conduct keyword research relevant to the palm oil industry, including products such as palm harvesting poles and fibre poles.
- Optimize website pages, product descriptions, headings, metadata, internal links, and images.
- Monitor keyword rankings, organic traffic, website performance, and SEO results using tools such as Google Search Console, Google Analytics 4, and keyword research tools.
- Identify opportunities to improve search engine rankings and generate relevant business enquiries.

3. Digital Marketing & Content Development
- Plan and execute digital marketing activities to promote the company's products and brand.
- Create and manage content for the company website and relevant social media platforms.
- Develop marketing materials, product descriptions, articles, and promotional content.
- Coordinate with the relevant departments to obtain accurate product information and technical specifications.
- Ensure all marketing content is consistent with the company's brand identity.

4. Lead Generation & B2B Marketing
- Develop digital marketing initiatives to attract potential customers, distributors, business partners, and overseas buyers.
- Improve website enquiry channels and calls to action to encourage customer enquiries.
- Support the development of digital campaigns targeting relevant industries and markets.
- Track marketing-generated enquiries and evaluate the quality of leads generated.
- Work closely with the Sales and Business Development teams to support sales opportunities.

5. Digital Marketing Analytics & Reporting
- Prepare monthly reports on website traffic, SEO performance, keyword rankings, leads, and campaign results.
- Analyze marketing data and recommend improvements based on performance.
- Monitor competitors' websites, digital marketing strategies, and industry trends.
- Plan and execute continuous improvements to achieve measurable marketing objectives.

Qualifications & Requirements

- Diploma or Bachelor's Degree in Digital Marketing, Marketing, Mass Communication, Business, Information Technology, or a related field.
- Preferably 1–3 years of relevant experience in digital marketing, SEO, website management, or online marketing.
- Candidates with relevant practical skills, a strong portfolio, or demonstrable project experience are encouraged to apply.
- Basic to intermediate knowledge of SEO, including keyword research, on-page optimization, technical SEO fundamentals, and link-building principles.
- Experience managing or updating websites through WordPress or other content management systems (CMS).
- Familiarity with Google Analytics 4, Google Search Console, and SEO analysis tools.
- Good written communication skills in English; Bahasa Malaysia is an advantage.
- Able to interpret digital marketing data and prepare performance reports.
- Creative, analytical, detail-oriented, proactive, and willing to learn.
- Able to work independently, manage multiple tasks, and meet deadlines.
- Willing to work on-site in Nilai, Negeri Sembilan.

Added Advantages
- Experience in B2B, industrial, manufacturing, engineering, or export-oriented marketing.
- Experience with Google Ads, paid digital campaigns, and conversion tracking.
- Knowledge of technical product marketing and international SEO.
- Experience creating content for international audiences.
- Basic graphic design and video editing skills.