Graphic Designer Cum Photographer

1. Graphic Design
i. Design and produce creative assets for both digital and print platforms, including social media content, promotional materials, menus, posters, banners, packaging, POSM, in-store collaterals, and digital advertisements.
ii. Ensure all creative materials align with the company's brand identity and visual guidelines.
iii. Develop engaging visual concepts to support marketing campaigns, product launches, seasonal promotions, and branding initiatives.
iv. Prepare print-ready artwork and coordinate with vendors to ensure quality production.
v. Manage and organize creative assets, ensuring proper file management and version control.

2. Photography & Videography
i. Plan and execute food, beverage, product, lifestyle, and outlet photography for marketing, advertising, menus, and social media.
ii. Set up lighting, composition, props, and styling to produce high-quality images.
iii. Edit and retouch photos using industry-standard software to maintain brand consistency.
iv. Capture short-form videos and behind-the-scenes content for social media platforms.
v. Assist in basic video editing for promotional videos, Reels, TikTok, and digital campaigns.
vi. Maintain photography equipment and ensure all creative assets are properly archived.

3. Content Creation
i. Work with the Marketing team to create engaging visual content for Facebook, Instagram, TikTok, XiaoHongShu (RedNote), and other digital platforms.
ii. Contribute creative ideas for campaigns, promotions, and brand storytelling.
iii. Stay updated on current design, photography, and social media trends to continuously improve content quality.

4. Collaboration
i. Work closely with the Marketing, Operations, and Product teams to understand campaign objectives and deliver creative solutions.
ii. Visit outlets for photography sessions, campaign shoots, and promotional activities when required.
iii. Manage multiple creative projects simultaneously while meeting deadlines and maintaining quality standards.