Content Creator

What You’ll Be Doing
Plan and run creative campaigns across Facebook, Instagram, TikTok, and Xiaohongshu.
Produce engaging, visually appealing content to attract and convert high-quality leads.
Track, analyze, and report campaign performance with data-driven improvements.
Collaborate with internal teams to ensure campaigns align with business objectives.
Keep up with the latest digital marketing trends and apply best practices.

1–2 years of experience in digital marketing, social media management, content creation, or a related field.
Experience in planning and executing social media content and campaigns across platforms such as XiaoHongShu (Rednote), TikTok, Instagram, and Facebook.
Strong Mandarin proficiency, both written and spoken, with the ability to create engaging and natural Chinese-language content.
Good command of English and Malay for communication, research, and collaboration.
A strong understanding of Chinese social media trends, content formats, and audience behaviour, particularly among youth and students.
Strong creative sense with the ability to develop engaging social media content, captions, short-form videos, and visual assets.
Hands-on experience in short-form video production and editing using CapCut, Canva, Adobe Premiere Pro, or similar tools.
Basic understanding of social media analytics and performance metrics, with the ability to analyse results and turn insights into actionable content strategies.
Familiarity with Meta Ads Manager and social media management / analytics tools.
Strong attention to detail, especially when handling educational, university, programme, and promotional information.
Able to work independently, manage multiple content tasks, meet deadlines, and take ownership of assigned projects.

Skills: Video Editing, Digital Marketing, Content Creation, Presentations, Creative Thinking, Task Planning, Task Management, Social Media Marketing, Social Media Strategy, Social Media Content