Executive, Channel Development (GTM)

About the Role

We are looking for a dynamic and commercially-minded Executive to join our Go-To-Market (GTM) team. This role focuses on market intelligence, channel development and retail execution, working closely with Sales, Marketing, Training and Product teams to identify market opportunities and improve channel performance nationwide.

If you enjoy market visits, analysing market trends, working with channel partners and turning insights into actionable business improvements, this role could be a good fit for you.

Key Responsibilities

Market Intelligence & Market Insights
• Conduct regular market visits to PNCs, stores and key channel partners nationwide.
• Gather feedback from stores, promoters and channel partners on market conditions and channel performance.
• Monitor competitor activities, market trends, product positioning, promotions and retail execution.
• Identify business opportunities, operational gaps and potential market risks.
• Translate market findings into actionable insights and recommendations to improve channel performance.

Analysis & Reporting
• Analyse market visit findings and channel data to identify trends, opportunities and areas for improvement.
• Prepare management reports, presentations and market insights for business decision-making.
• Track the implementation and effectiveness of channel initiatives.
• Follow up on action plans and provide updates to relevant stakeholders.

Channel Development
• Work closely with Sales, Marketing, Training and Product teams to improve channel execution.
• Support the development and implementation of channel improvement initiatives and GTM strategies.
• Collaborate with channel partners to address operational gaps and improve market execution.
• Monitor channel initiatives and recommend improvements based on market feedback and business needs.
• Support other GTM, channel development and market-related projects as assigned.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Sales, Management, Retail Management, Business Studies or a related field.
• 3–5 years of relevant experience in Channel Development, Sales, Trade Marketing, Retail Operations, Market Intelligence, Business Development or related areas.
• Good understanding of channel management, market intelligence and retail execution.
• Strong commercial, analytical and problem-solving skills.
• Able to analyse market information and translate findings into practical business recommendations.
• Good understanding of market trends, competitor activities and channel dynamics.
• Strong communication and interpersonal skills with the ability to work with channel partners and cross-functional teams.
• Proficient in Microsoft Excel and PowerPoint for analysis, reporting and presentations.
• Proactive, independent and results-oriented, with good follow-up skills.
• Comfortable with frequent nationwide travel for market visits and channel engagement.
• Valid driving license and own transport will be an added advantage.