Sales Manager

About the role

We are seeking an experienced and results-driven Sales Manager to lead our sales team and drive business growth at Boeffi Marketing (M) Sdn Bhd.

You will be responsible for developing sales strategies, achieving revenue and profitability targets, expanding our customer base, and strengthening key client relationships. This role requires a hands-on leader who can translate business objectives into practical sales plans, motivate the team, and take ownership of overall sales performance.

Key responsibilities:
- Develop and implement sales strategies: Establish annual, quarterly, and monthly sales plans aligned with the company’s business objectives and market opportunities.
- Drive revenue and profitability: Take ownership of sales targets, monitor profit margins, and ensure sales activities support sustainable business growth.
- Lead and develop the sales team: Set clear individual and team targets, conduct regular performance reviews, and provide coaching, training, and guidance to improve results.
- Expand business opportunities: Identify and secure new customers, sales channels, and strategic partnerships to strengthen the company’s market presence.
- Manage key accounts: Build strong relationships with key customers, lead commercial negotiations, and support the team in closing major sales opportunities.
- Manage the sales pipeline and forecasting: Review sales opportunities, track progress, maintain accurate forecasts, and address obstacles affecting sales conversion.
- Monitor market developments: Analyse customer needs, industry trends, and competitor activities to identify opportunities and recommend improvements to pricing, promotions, and sales approaches.
- Plan sales events and campaigns: Work with the marketing team to propose and execute internal and external sales events, promotional campaigns, and product initiatives, reviewing their effectiveness against agreed targets.
- Coordinate across departments: Collaborate with marketing, operations, finance, and other teams to ensure product availability, timely delivery, and a consistent customer experience.
- Manage budgets and sales processes: Plan and monitor sales expenditure, maintain accurate customer records, and ensure quotations, discounts, and commercial commitments follow company approval procedures.
- Report performance and recommend action: Present sales results, forecasts, market insights, and improvement plans to senior management.
- Support customer retention and payment collection: Resolve escalated customer concerns and work with the finance team to follow up on outstanding accounts.

About you:
- Minimum 5 years of sales experience, including at least 2 years in a supervisory or managerial role.
- Proven track record of achieving sales targets, developing new business, and improving team performance.
- Strong leadership skills, with the ability to coach, motivate, and hold a sales team accountable.
- Sound commercial judgement, including an understanding of pricing, profit margins, budgeting, and sales forecasting.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Ability to analyse sales data and turn insights into practical actions.
- Proficiency in sales reporting tools, Microsoft Excel, and customer relationship management systems.
- A proactive, entrepreneurial mindset with strong planning and problem-solving skills.
- Degree in Business, Marketing, Sales, or a related field.

Benefits:
- Ongoing training and development opportunities to support career progression.
- A competitive bonus structure tied to performance.
- Discounts on Boeffi’s range of high-quality products.
- Opportunities to contribute to innovative and sustainable business practices.

- About us -
Boeffi Marketing (M) Sdn Bhd is committed to providing a supportive and rewarding work environment where employees can develop their capabilities, take ownership of their work, and contribute to the company’s growth.