Digital Marketer

We are looking for an ambitious, hands-on Digital Marketer with 2–3 years of experience to help manage our digital acquisition and content footprint. In this role, you will be execution-focused—building and optimizing paid ad campaigns across Meta and Google, creating engaging short-form social media content, tracking channel budgets, and ensuring our leads convert into real business growth.
If you love creating eye-catching ad content, diving into GA4 to see what’s working, and tweaking ad copy to lower cost-per-lead, this is the right growth opportunity for you.

1. Paid Ads Execution (Meta & Google)
Build, launch, and monitor daily paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Performance Max, Display).
Write punchy ad copy and test continuous variations of creatives, copy, and audience targeting to lower CPA and boost CTR.
Manage day-to-day audience targeting, retargeting setups, and basic campaign optimizations.
2. Content Creation & Social Media Management
Plan, shoot, and edit original organic and paid content for key channels (Reels, TikToks, graphics, text posts).
Maintain a structured content calendar, stay ahead of social trends and audio formats, and interact with our online community.
Repurpose long-form brand content into short, shareable social assets.
3. Budget Tracking & Campaign Analytics
Monitor daily campaign budgets across Meta and Google to ensure ad spend stays strictly on target.
Set up and maintain basic conversion tracking (GA4, Meta Pixel, standard events).
Track daily and weekly performance metrics (CTR, CPL, CPA, ROAS) and update performance tracking sheets/dashboards.
4. Lead Conversion & Funnel Support
Help design and build optimized landing pages and lead forms (using tools like Unbounce, WordPress, or similar).
Monitor the flow of leads from ad clicks into the CRM/sales queue to ensure leads aren't dropping off.
Assist in writing and launching automated follow-up email/SMS sequences to nurture incoming leads.

Skills: Digital Marketing, Digital Advertising, Digital Content, Content Strategy, Content Development, Content Creation, Content Marketing, Advertising Campaigns, Online Marketing, Online Advertising