Senior Content Marketing Executive

We are an international logistics company specializing in cross-border logistics, freight forwarding, customs clearance and international trade-related services.
We are looking for an experienced Senior Content Marketing Executive who can independently research, plan, create and optimize content across multiple social media platforms.
This is a hands-on role for someone who understands how to turn business services, customer needs and industry topics into engaging content that supports brand awareness, traffic and customer enquiries.
Key Responsibilities:
Research customer needs, keywords, competitors, industry trends and content opportunities independently.
Plan and create content for Xiaohongshu (RED), TikTok, Douyin, Facebook and Instagram.
Develop content topics based on business objectives and target audiences instead of relying on daily topic assignments.
Write Chinese social media copy, titles, hooks, captions, CTAs and short-form video scripts.
Create English content when required.
Handle short-form video production, including basic filming, editing, subtitles and content packaging.
Turn customer questions, logistics cases, industry knowledge and market developments into engaging and commercially relevant content.
Manage the full content workflow from research and topic planning to production, publishing and performance review.
Maintain consistent content output while meeting agreed deadlines and quality standards.
Monitor content performance including reach, views, engagement, profile visits and enquiries.
Analyze performance data and proactively improve content topics, hooks, formats and approaches.
Proactively identify new content opportunities and propose ideas without waiting for daily instructions from management.
Work closely with the Marketing Lead or Management to support the company's overall marketing and business objectives.
This is not an entry-level position. We are looking for an experienced content marketer who can work independently and contribute from the early stage of employment.

Minimum 3 years of hands-on experience in Content Marketing, Social Media Marketing, Digital Marketing or a closely related content role.
Mandarin proficiency is required. Candidate must be able to independently write and create professional Chinese-language social media content, including titles, hooks, captions and video scripts.
Working proficiency in English is required.
Portfolio is mandatory. Candidates must provide previous social media content, accounts, campaigns, videos or other relevant work and clearly explain their personal contribution.
Strong copywriting and storytelling skills with the ability to create engaging, audience-focused and commercially relevant content.
Must be able to independently research and develop content topics based on customer needs, keywords, competitors, industry trends and business objectives.
Hands-on experience in short-form video creation, including basic filming, editing, subtitles and content packaging.
Practical experience with social media platforms such as Xiaohongshu (RED), TikTok, Douyin, Facebook and/or Instagram.
Good understanding of social media analytics and the ability to use performance data to improve future content.
Strong execution speed and ability to manage multiple content tasks while meeting deadlines.
Must be able to work independently with minimal supervision and should not require daily instructions on what content to create.
Strong sense of ownership, initiative and accountability. Candidates are expected to proactively identify content opportunities and propose improvements.
Experience in logistics or international trade will be highly preferred.
Shortlisted candidates must complete a practical content assessment as part of the selection process.
Important: This is a Senior-level position, not an entry-level or training position. We are looking for candidates who already possess strong content marketing fundamentals and can contribute independently after learning our company's products and industry knowledge.

Skills: Social Media Marketing, Content Marketing, Social Media Content Creation, Copywriting, Social Media Management, Video Editing, Marketing Analytics, Mandarin Chinese