Marketing Executive

This role designs and executes multi-channel campaigns across short-term, mid-term, and long-term horizons, supports go-to-market (GTM) initiatives and service launches, and strengthens marketing operations through disciplined planning and performance measurement.

Key Responsibilities

1) Campaign Management (End-to-End)
● Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand objectives and demand outcomes.
● Translate campaign goals into clear deliverables: briefs, messaging direction, asset requirements, channel plans, timelines, and launch readiness criteria.
● Ensure consistent narrative, positioning, and quality across campaign outputs and touchpoints.
● Deliver a balanced portfolio of short-term, mid-term, and long-term campaigns with structured
governance and reporting rhythms.

2) GTM Programs, Launches & Commercial Enablement
● Lead execution of GTM programs and regional marketing initiatives, including launch communications, internal readiness activities, and commercial enablement support.
● Drive new service/product introduction and launch activations across partner platforms and company channels, ensuring cohesive messaging and measurable performance tracking.
● Coordinate launch readiness artifacts such as messaging packs, campaign toolkits, and supporting internal communications.

3) Content Strategy Across the Buyer Journey
● Build and evolve content strategies that support the buyer journey from awareness through purchase and renewal/up-sell.
● Develop and refine content frameworks that communicate value, differentiation, and proof points with executive-grade clarity.
● Produce and manage core content assets (e.g., web and landing page copy, one-pagers, case studies, decks, announcements, event collateral), ensuring brand consistency and claims discipline.

4) Marketing Operations & Execution Excellence
● Drive marketing operations by reviewing and improving marketing processes to increase efficiency and effectiveness across branding and campaign execution.
● Maintain campaign calendars, trackers, dashboards, documentation standards, and approval workflows to support predictable delivery.

5) Marketing Intelligence & Competitive Analysis
● Analyze market signals, customer behavior indicators, and performance data to produce actionable
market insights and competitor profiles.
● Convert analysis into decision-ready outputs for leadership (briefs, dashboards, snapshots, executive summaries) that improve prioritization and positioning.

6) Martech Enablement, Measurement & Optimization
● Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns,
ensuring appropriate tracking and measurement discipline.
● Monitor campaign performance using agreed KPIs and performance metrics; identify performance gaps and improvement opportunities using data insights.
● Prepare campaign performance and ROI reporting, including social analytics and event analytics, with clear insights and recommendations.
● Use data to continuously improve campaign outcomes and demonstrate marketingʼs contribution to
revenue and pipeline progression.

Capability
● B2B marketing fundamentals for high-consideration services: long buying cycles, multiple stakeholders, trust-building, and proof-based messaging.
● Integrated campaigns and GTM program execution: launch readiness, narrative consistency,
cross-functional coordination, and operational governance.
● Buyer-journey content planning: awareness-to-conversion narratives, retention and renewal messaging, and value reinforcement through proof points.
● Marketing operations and governance: planning discipline, documentation, approvals, QA, budget
coordination, and vendor management.
● Marketing analytics: KPI selection, dashboarding, ROI reporting principles, funnel and conversion-quality thinking, and insight generation.
● Martech fluency: CRM, marketing automation, analytics reporting, tracking conventions, and data hygiene.

Required Qualifications
● Bachelorʼs degree in Marketing, Communications, Business, or a related discipline (or equivalent
experience).
● 3-4 years of progressive experience in B2B marketing (technology services, software, SaaS, professional services, or adjacent industries).
● Demonstrated experience designing and executing multi-channel campaigns with measurable
performance reporting.