Executive - Group Shariah and Business Advisory

• Assist in conducting a comprehensive brand audit to evaluate current brand positioning, perception, strengths, and improvement opportunities.
• Support market research and competitor benchmarking to identify branding trends and market insights.
• Assist in the development and refinement of the refreshed brand identity, including visual elements, brand messaging, tone of voice, and value proposition.
• Support the creation, review, and maintenance of comprehensive brand guidelines to ensure consistent brand application.
• Assist in developing and implementing the brand refresh rollout strategy across all business functions and communication channels.
• Support the planning and execution of brand launch activities, campaigns, events, and internal engagement initiatives.
• Assist in managing stakeholder feedback and recommending continuous improvements to strengthen brand effectiveness.
• Support post-launch evaluation activities, including performance tracking, feedback analysis, and reporting on the effectiveness of the brand refresh initiative.