Senior Sales Executive

Join our team
Looking for a sales role that feels alive? Working with us at LIGHTCRAFT (KL) SDN BHD means joining a lifestyle brand that blends retail experience with thoughtful product curation for Malaysian customers, focusing on quality, approachable design, and warm customer interactions across both store and wholesale channels. We care about clear processes, good merchandising, and straightforward relationships that help stores and partners sell with confidence.
Role purpose
As the Builder on our sales team, you will expand our retail footprint and put repeatable sales systems in place so stores and partners sell more consistently. You will create prospecting playbooks, in-store activation templates, and partner onboarding flows that scale across Klang Valley and nearby markets. Your work should turn regular store visits and partner meetings into predictable revenue and better customer experiences.
Your Growth & Impact
Expand your leadership by owning end-to-end sales cycles and mentoring junior sales staff, with clear coaching routines and target reviews.
Elevate commercial skills through hands-on retail merchandising, wholesale negotiation practice, CRM reporting, and monthly performance analysis.
Build a stronger network with retailers, distributors, and lifestyle partners across Klang Valley and surrounding areas to broaden distribution and visibility.
Strengthen your promotion case with measurable KPIs, pipeline accuracy, and repeatable processes that demonstrate readiness for a regional sales lead role.
Gain practical experience using retail analytics and store-level performance reviews to influence assortment, visual presentation, and promotional planning.

Responsibilities
Sales Execution
Drive new business by prospecting retailers, lifestyle boutiques, and wholesale partners using calls, visits, and targeted outreach.
Close deals by presenting offers, negotiating terms, and preparing clear proposals that align with company pricing and margin goals.
Hit monthly and quarterly sales targets and report progress through CRM and sales dashboards.
Coordinate product launches and in-store promotions with marketing to maximise footfall and conversion.
Account & Relationship Management
Manage a portfolio of key accounts with regular check-ins and performance reviews to protect revenue and grow sales.
Resolve order issues, returns, and stock queries quickly to keep partners satisfied and reduce churn.
Collect market feedback and pass actionable insights to buying and product teams.
Requirements
Qualifications & Experience
Minimum 2 years of proven sales experience, ideally in retail, lifestyle, or FMCG environments.
Experience managing both retail and wholesale channels with measurable sales achievements.
Comfortable working across field sales, store visits, and partner meetings with some weekend availability.
Hard Skills & Knowledge
Strong sales prospecting skills and experience closing B2B retail deals.
Practical knowledge of retail merchandising, inventory management, and sales reporting.
Experience using CRM systems and Excel for pipeline tracking and basic sales analysis.
Familiarity with promotional planning and retail KPI interpretation.
Soft Skills & Qualities
Excellent communication and presentation skills with confidence in client-facing meetings.
Organised, self-motivated, and able to manage multiple accounts and deadlines.
Customer-focused attitude and ability to build lasting commercial relationships.
Problem-solving mindset with a practical approach to fixing operational issues on the ground.

Skills: Sales Prospecting, Retail Sales, Account Management, Negotiation, CRM, Merchandising, Presentation