Senior Marketing Manager - Property firm

RESPONSIBILITIES
A. Strategic Marketing & Business Planning
- Develop and implement comprehensive marketing strategies aligned with the Company’s business objectives, project positioning and sales targets.
- Formulate annual and project-specific marketing plans, including budgets, campaign schedules, marketing channels and measurable performance indicators.
- Work closely with Senior Management to develop effective go-to-market strategies for new property launches and ongoing developments.
- Identify new marketing opportunities and recommend innovative approaches to strengthen the Company’s market presence and competitiveness.
- Evaluate marketing effectiveness and make timely adjustments based on market conditions and sales performance.

B. Property Market Intelligence & Competitor Analysis
- Monitor Malaysia’s property market trends, economic conditions, buyer preferences, market sentiment and emerging development opportunities.
- Conduct regular competitor analyses covering project launches, selling prices, promotional packages, sales incentives, product offerings and market positioning.
- Maintain a strong understanding of market movements and anticipate changes in demand, pricing and purchasing behaviour.
- Provide Management with meaningful market intelligence, strategic recommendations and practical insights to support business decisions.
- Identify gaps between the Company’s product offerings and market expectations, and recommend appropriate adjustments.
- Assess market demand and absorption rates to support product positioning, launch timing and marketing strategies.

C. Project Launches, Branding & Marketing Campaigns
- Lead the planning, coordination and execution of marketing campaigns for residential, commercial and mixed-use developments.
- Develop compelling project positioning, unique selling propositions (USPs) and marketing messages to differentiate Ancubic’s developments from competing projects.
- Oversee the preparation of marketing materials, including brochures, advertisements, project presentations, digital content, sales gallery materials and promotional collateral.
- Plan and manage project launches, roadshows, exhibitions, promotional events and other lead-generation activities.
- Ensure consistent branding, professional presentation and quality across all marketing platforms.
- Collaborate with internal teams and external agencies to deliver marketing initiatives within approved budgets and timelines.

D. Sales Support & Revenue-Driven Marketing
- Work closely with the Sales Team to develop targeted campaigns that generate quality leads, improve conversion rates and support sales targets.
- Analyse lead-generation performance, customer acquisition costs, campaign effectiveness and sales conversion results.
- Recommend promotional packages, sales incentives and marketing approaches based on competitor activities and buyer demand.
- Support the Sales Team in identifying target customer segments, understanding buyer objections and developing effective sales propositions.
- Review sales performance and market feedback to identify opportunities to improve project take-up rates.
- Ensure marketing expenditure delivers measurable value towards the Company’s sales and revenue objectives.

E. Digital Marketing & Lead Generation
- Develop and oversee digital marketing strategies across social media, property portals, search engines and other relevant digital advertising channels.
- Manage and evaluate the performance of digital marketing agencies, advertising partners and creative service providers.
- Monitor key digital marketing indicators, including lead quality, conversion rates, cost per lead and return on advertising spend.
- Explore emerging digital marketing tools, customer engagement platforms and data-driven approaches to improve campaign effectiveness.
- Ensure digital marketing activities align with the Company’s branding and sales objectives.

F. Budget Management, Reporting & Performance Monitoring
- Prepare and manage marketing budgets, ensuring effective resource allocation and cost efficiency.
- Establish measurable marketing KPIs and regularly assess campaign performance against approved objectives.
- Prepare periodic reports covering campaign results, lead generation, competitor activities, market developments and proposed action plans.
- Present market findings, strategic recommendations and marketing performance updates to Senior Management.
- Monitor and follow up on marketing initiatives to ensure accountability and timely execution.

G. Leadership, Stakeholder Management & Collaboration
- Lead, guide and develop the marketing team to achieve departmental objectives and maintain high professional standards.
- Collaborate with Sales, Project Development, Finance and other relevant departments to align marketing strategies with project objectives.
- Manage relationships with advertising agencies, media partners, consultants, event organisers and other external stakeholders.
- Demonstrate strong ownership, initiative and accountability in carrying out assigned responsibilities.
- Ensure management directives are clearly communicated, followed through and implemented within agreed timelines.

QUALIFICATIONS & EXPERIENCE
Mandatory Requirements
1. Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Real Estate, Property Management or a related discipline.
2. Minimum 5–6 years of relevant marketing experience with established and reputable property developers in Malaysia, preferably involving residential, commercial or mixed-use developments.
3. Proven track record in developing and executing successful property marketing strategies, project launches and sales-driven campaigns.
4. Mandatory proficiency in spoken Mandarin, with the ability to understand and communicate effectively. A good command of English and Bahasa Malaysia is also required.
5. Strong knowledge of Malaysia’s property development industry, including current market trends, competitor activities, property pricing, buyer preferences and marketing strategies.
6. Demonstrated ability to analyse market conditions, identify commercial opportunities and translate findings into practical, effective marketing plans.
7. Hands-on experience in digital marketing, branding, lead generation, advertising campaigns and marketing budget management.
8. Strong presentation, negotiation, communication and stakeholder management skills.
9. Ability to work independently, exercise sound commercial judgement and provide strategic recommendations to Senior Management.